1. The Latino Community Continues to Grow –According to the US census bureau, the Hispanic/Latino population of the United States–as of July 1, 2014–goes over 55 million, making people of Latino origin the nation’s largest ethnic or racial minority. Furthermore, the projections for the Latino population by the year 2050 will more than double to an impressive 116 million—over 30% of the U.S. population. This is a significant growth that business owners shouldn’t overlook if their goal is to grow their business and become well known among the US Latino community.
2. The Latino Community Loves Technology –According to a study run by the Nielsen company in 2010, 62% of all Latinos have access to the Internet at home. They also love their smart phones—44% of them are more likely to have phones with internet access and pay higher fees (14%) than the rest of the US population. Also, when it comes to TV viewing, Spanish speaking homes are more likely to watch TV in Spanish. Therefore, reaching Latinos through Spanish TV broadcasting is a great idea since there are only a few channels available—Galavisión and Univisión primarily—compared to the large number of TV channels available in English language TV.
3. The Latino Community Values Connections –All Latinos value their connection to the language of their parents and grandparents, whether they are fully bilingual or not. Preserving their language and Spanish heritage is the main pillar of the Latino home. So, businesses that make an effort to communicate with the Latino community in the language that defines their identity, will develop a strong connection with them and gain their trust from the start.
About the author: Beverly Hayes specializes in English to Spanish translation and localization in the business, marketing, social, education, adoption and health-related fields. A mother of five, Beverly is the founder/owner of Spanish Connect Translations, a translation agency based in Rexburg, Idaho. She graduated from Brigham Young University in Provo, Utah with a Bachelor’s degree in Clinical Laboratory Science, and on December 2015 she finished her Master’s degree in Spanish Linguistics from New Mexico State University in Las Cruces, New Mexico. Being a stay-at-home mom for most of her life, Beverly has now taken upon herself a new goal–to contribute to the world in a different way by jumping on the entrepreneurship bandwagon. She has the education, the cultural background, and the writing skills that are necessary to succeed in this competitive field and provide a quality product that’ll stand out among the rest. You may visit her website at spctranslations.com, or contact her via Twitter:MySpanConnect and email: firstname.lastname@example.org.